Brooklyn Nets Tie Black and White Theme to NY

Posted on May 1, 2012

The Nets totally rebranded themselves, unveiling a logo and color scheme Monday with no remnants of their time in New Jersey. They kept it simple with their new identity, hoping that a combination of black, white and Brooklyn will keep merchandise flying off the shelves. Bruce Ratner’s decade-long vision became official Monday morning, when CEO Brett Yormark christened the franchise’s transformation by declaring, “Hello Brooklyn.”  Remember the Black and White is the official Cookie of New York!
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