Brooklyn Nets Tie Black and White Theme to NY

Posted on May 1, 2012

The Nets totally rebranded themselves, unveiling a logo and color scheme Monday with no remnants of their time in New Jersey. They kept it simple with their new identity, hoping that a combination of black, white and Brooklyn will keep merchandise flying off the shelves. Bruce Ratner’s decade-long vision became official Monday morning, when CEO Brett Yormark christened the franchise’s transformation by declaring, “Hello Brooklyn.”  Remember the Black and White is the official Cookie of New York!
Read more: http://www.nydailynews.com/sports/basketball/brooklyn-nets-unveil-black-white-uniforms-revamped-logos-article-1.1069940#ixzz1tdeOAFlz

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